Carlos M. Palacios

Carlos M. Palacios

Project Manager | Senior Consultant
Data Analytics & Business Intelligence
MBA   B.Sc. in Business Adm. & Mgt. Information Systems


Presale, design and coordination of projects, mainly in the RETAIL industry:
  • Customer Analytics = segmentation, buying behavior, lifecycle analysis, propensity models
  • 360º view of customers across multiple channels and information systems
  • Supply Chain Optimization = demand forecast, procurement automation
Projects and initiatives involving BIG DATA:
  • Log Analysis = audit of point-of-sale logs and identification of anomalies (unrecorded sales, suspicious behavior)
  • Social Networks monitoring = integration of social messages in enterprise data warehouse and analysis of imported content


2012   Teradata Corp
Senior Consultant, Business Analytics
2009   EOI Business School
Teacher, Business Intelligence
2007   Habber Tec
Consultant, Data Mining / CRM
IE Business School
Master in Business Administration
2005   T-Online Spain
Customer Relationship Management
UNED University
B.Sc. in Mgt. Information Systems
2001   Panda Software
Product Management
2000   The American Prospect (Boston)
Online Marketing & Web Development
Northeastern Univ. (Boston) &
ICADE University (Madrid)
B.Sc. in Business Administration
Double degree in Spain and US,
including exchange semester in France
1999   Cegedim Relationship Mgt.
Market Research Internship
1997   L'Oréal España
Market Research Internship


Project Management: Data Analytics, Business Intelligence, Big Data retrieval and analysis.

Marketing: Customer Data Mining, Analytical CRM, Customer Lifecycle Mgt, Customer Insights, Segmentation, Profiling, Churn Modelling, Cross- and Up-sell Modelling, Direct Marketing, Campaign Targeting, Campain Incremental Response (uplift modelling).

Supply Chain: Demand Forecast, Stock Level Optimization, Assortment Planning.

Sectors: Retail, Telecommunications.

Languages: Spanish, English, French, and pre-intermediate level in German and Chinese